Marketing

Why Most Equity Crowdfunding Campaigns Fail Before They Start

Crowdfunding Shanelid -
The uncomfortable truth about founder behavior, marketing agencies, and why no amount of ad spend replaces personal selling. By Shane Liddell| Founder, Smart Crowdfunding |...

“People Invest in People They Know, Like & Trust.” That’s Half the Story – and the Wrong Half for Retail.

Crowdfunding Shanelid -
After 13+ years in crowdfunding I’m done nodding politely at this cliché. It’s not wrong, it’s dangerously incomplete. And if you’re running a retail...

How to Win at Reg CF: Focus on New Investor Acquisition for Campaign Success

Crowdfunding Shanelid -
Regulation Crowdfunding thrives on fresh capital. See why new investor acquisition is the smartest strategy for Reg CF campaigns. The...

Why Your Startup Needs Specialized Sales Coaching to Close High-Value Investors

Crowdfunding Shanelid -
As someone who has been involved in sales since 1994 after seven years of progressing through the technical realms...

Meta Faces Allegations of Inflating Reach Numbers on Facebook and Instagram

Business Shanelid -
New allegations have surfaced against Meta Platforms Inc., the parent company of Facebook and Instagram. Advertisers are claiming that...

A Guide to Digital Crowdfunding for Nonprofits: Tips for Success

Crowdfunding Shanelid -
In today’s digital age, crowdfunding has become a vital tool for nonprofits to raise funds and engage with their...

How To Fail At Equity Crowdfunding (REG CF & REG A+ Retail Investors)

Crowdfunding Shanelid -
Since the passing of Title III and Title IV of the JOBS Act, an increasing number of entrepreneurs are...